Masters of Beef Advocacy Program Fosters Strong Advocates for the Beef Community

Listen to Ron Hays talk with Chandler Mulvaney about the Masters of Beef Advocacy Program.

At the Oklahoma State FFA Convention, Senior Farm and Ranch Broadcaster, Ron Hays, is talking with the National Cattlemen’s Beef Association Director of Grassroots Advocacy and Spokesperson Development, Chandler Mulvaney.

In his role at NCBA, Mulvaney said he helps equip and elevate advocates across the country to find their story and share it best across the media.

“This is one of the first times we have been at a state FFA convention, so this is a really exciting new venture for us in the past three to four years, expanding into this new avenue where we really see an opportunity to connect with teachers, but then also FFA members as well where they can see the value of Masters of Beef Advocacy, or MBA as a resource in the classroom or their role as an incoming Freshman at a local institution or academic institution.”

Masters of Beef Advocacy is your go-to program for training and resources to be a strong advocate for the beef community. This free, self-guided online course provides farmers, ranchers, service providers, consumers, and all members of the beef community the tools and resources to become a beef advocate and answer tough questions about beef and raising cattle.

To learn more about Masters of Beef Advocacy and see learning resources, CLICK HERE.

Mulvaney said MBA resources are not just for students, as they are available to anyone interested in learning more about advocacy in the beef industry.

“We are just under 25,000 graduates since we got our start in 2009, so we are still seeing tremendous value,” Mulvaney said.

Another special part of the program Mulvaney mentioned is that graduates still receive information and updates after they have received their MBA.

“We send out key forms of information at least once a month in the form of an MBA newsletter, and we have also implemented this past year, a quarterly call to action,” Mulvaney said. “We want to share information whether it be about Earth Day, or if a state is doing a particular beef month celebration. Finding ways that advocates can best share their story and then elevate those stories on social media or with their local media partners.”

Mulvaney also talked about a new webinar series called “Building Better,” which focuses on helping beef advocates build better stories, and build partnerships within their communities.

“That is also done on a quarterly basis where we bring in an outside speaker to talk on a respective topic and help elevate our advocate’s experience in the program,” Mulvaney said.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Ag Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

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