Spring means baseball and softball, and it also means the kickoff to summer grilling season. This year, the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is excited to announce the perfect partnership between beef and baseball/softball as a proud partner of the Little League® World Series.
Senior Farm and Ranch Broadcaster Ron Hays recently caught up with Jennifer Nealson, the Senior Vice President of Global Marketing and Research for the National Cattleman’s Beef Association to talk about how the Beef Checkoff supports the Little League World Series.
“We are an official partner of Little League, which is the largest youth sports organization with 2 million players,” Nealson said. “We are very excited about having exposure to those kids and their parents.”
A favorite at the ballpark and at home, beef makes dinner easy. As the official sponsor of the Perfect Home Plate with Little League, the Beef. It’s What’s For Dinner. brand will make mealtime even easier with delicious, balanced recipe inspiration, perfect for the busy sports family navigating a hectic schedule.
Beef at dinnertime is always a home run on taste, but that’s not enough when fueling a young athlete. Nutrition is key to supporting growth and development, and beef’s unmatched nutrition package covers all bases with high-quality protein and 10 essential nutrients. The partnership with Little League will help busy families keep their young athletes fueled from the classroom to the practice field, and all the way through game day with nutritional information and recipes.
For more information on how to add beef to your lineup, visit our Little League webpage on BeefItsWhatsForDinner.com.
While the Perfect Home Plate with Little League sponsorship encompasses an entire year, the year culminates with the Little League World Series that will be held, very soon, in Pennsylvania on August 14-25, 2024. The Beef Checkoff’s sponsorship will provide a beef-based dinner to all of the players and their parents.
“As we continue to analyze who already loves beef, and who needs more encouragement, we are getting more sophisticated with our segmentation,” Nealson commented. “We want to continue to tell that younger generation about the benefits of beef. It’s a group that is important to us, and we are always looking for ways to catch their attention and to be in their decision set more often than not.”
The NCBA has been focusing on the value of beef in a person’s early years and has found that there are additional nutritional benefits to including beef in the diets of 13-17-year-olds.
“A couple of weeks ago, we had a session called Nourish Now in which we brought scientific researchers together with influential health professionals who specifically focus on this adolescent lifestage. The scientists shared the value of beef with the health professionals to help them understand the components of beef and how it is very specifically valuable for this age group,” Nealson added.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Ag Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR at the top of the story for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
