Zach Bosle, the CEO of Farm Athletes, has launched Tractor Tuesday, an initiative that offers Name, Image, and Likeness (NIL) deals to student-athletes from farm or ranch backgrounds. Farm Athletes is dedicated to supporting NCAA college athletes from farm and ranch backgrounds. It aims to empower these hardworking student-athletes to excel both on the field and in the classroom while honoring their agricultural roots, with no specific GPA or sports requirements.
Bosle also discussed the challenges walk-on athletes face and the potential for female athletes to excel in their respective sports. Additionally, he announced the launch of a new online auction platform, TractorTuesday.com, which is set to launch officially on September 17th. “So Farm Athletes is an NIL initiative under our new startup company called Tractor Tuesday. What we’re trying to accomplish with the farm athletes initiative is any farm or ranch student-athlete that’s participating at the NCAA level, we want you to help represent our brand, tractor Tuesday, and we’re offering nil deals to these great student-athletes all over the country.”
The next steps include inviting student athletes to register at farm.tractortuesday.com if they are interested in becoming a Farm Athlete brand ambassador. “So as long as they’re actively on a roster, they’re participating, and they come from a farm or ranch background, as far as we’re concerned at Tractor Tuesday, they are eligible to be a part of being a brand ambassador.”
The Tractor Tuesday team will review the information submitted by student-athletes and contact them with contracts. Oklahoma student-athletes can also apply for the Farm Athletes program at tractortuesday.com.
So far No Oklahoma Kids have been added to the Farm Athletes program, but Bosle said he knows Oklahoma has some good ones, “We’re hoping we can get some great kids down in Oklahoma. And I know from my personal experience that a lot of those boys and girls, when they’re in high school, are some of the meanest, best, and most dedicated down in Oklahoma. So we really would love them to be a part of it.”
Bosle added that being a representative for Farm Athletes is not hard, “So we just want other producers, other people in the industry, to know that, hey, these are actual farm and ranch student-athletes. These are the schools that they’re participating at, and we want to shine a little bit of attention their way.”
Farm athletes will then send the brand reps some Swag to show off, “When you get the hat in the mail, don’t throw it away. Maybe you can post on social media with it if you feel comfortable with it. But we don’t want to tell these student-athletes what they need to do. We’re honestly just trying to give them a little bit of shine and recognition for all the great things they’ve accomplished along the way.”
Bosle went on to say that Tractor Tuesday is a revolutionary online auction platform that allows producers to buy, sell and trade their farm equipment, “We’re also providing and enabling every producer and equipment owner the opportunity to vouch, to represent and to speak on behalf of their own equipment. To literally be their own AUCTIONEER in a format that’s ultimately, as fiar as can be. So, just go to tractortuesday.com to learn a little bit more. Whether you’re a student-athlete or if you’re a producer or equipment owner, we’d love for you to come to check us out and see everything that we have to offer.”
For more information on the Farm Athletes Program, click here:
For more information on Tractor Tuesday Click here:
