Farmers and ranchers across the country gathered at CattleCon to recognize leadership and advocacy within the beef industry, and this year that spotlight landed on Oklahoma producer Connie Tabor of Agra, named the 2026 American National CattleWomen CattleWoman of the Year. Speaking with senior farm and ranch broadcaster Ron Hays, Tabor reflected on both her family’s operation and her passion for telling agriculture’s story. She explained that she and her husband run a diversified cow-calf business, adding, “we diversified a few years ago, and started selling beef off the farm.”
Tabor described how that diversification evolved into a direct-to-consumer model built around Oklahoma Certified Beef. “I got my certification, and started selling the beef just from home, selling by the package,” she said, noting that the effort has grown a loyal customer base. Their beef has even reached high-profile tables, as she proudly shared, “We were the first ones to have our Oklahoma Certified Beef put in the governor’s mansion, being served there.”
In her conversation with Hays, Tabor explained that her involvement with Oklahoma CattleWomen and American National CattleWomen grew from a desire to communicate with consumers. After moving back to Oklahoma in 2014, she said she recognized “there’s a great need to tell the beef story,” adding that cattlewomen are especially effective at “sharing how we do things and why we do things.” She emphasized how much she enjoys working with students, classrooms, and consumers at both the state and national levels.
Mentorship and youth development have been central to her leadership philosophy. Tabor told Hays that encouraging young people is a passion of hers. “Being a mentor to the young kids, giving them the opportunities to learn more about the industry,” she said, is critical because “having knowledge on all aspects of the industry really helps you,” whether someone returns to the family farm or pursues another path.
Tabor also highlighted her leadership roles and hands-on consumer engagement as examples of how she represents the industry. From serving as Oklahoma CattleWomen president to holding national committee roles, she said the organization helps people “find their voice” through promotion, education, and legislation. At home, she continues that mission through her on-ranch beef sales, where customers see cattle up close. “That’s the fun part,” she said, explaining how families visit her ranch and learn firsthand where beef comes from—an experience she believes builds trust and appreciation for the industry she proudly represents.
Congratulations To You, Connie Tabor
