Livestock producers continue to see more marketing options move into the digital space, and one company blending online tools with traditional outreach is LivestockMarket.com. Brayden Anderson, who represents the company across Oklahoma and Texas, while speaking with Ron Hays, says the platform builds on a long history while focusing squarely on modern livestock marketing.
Anderson explained that the company’s roots go back decades. “Our company started way back in the 70s, helping people sell used farm equipment,” he said. The livestock-focused side of the business launched online in January of 2021, and later expanded into print. “We started printing a livestock market one as well once a month,” Anderson noted, adding that the publication began circulating through gas stations and feed stores in August of 2023 and has continued to grow steadily.
For producers, Anderson said the process of buying or selling cattle is intentionally straightforward. “If they go online, there’s a button that says ‘sell your livestock,’” he explained. Sellers can submit listings digitally and work directly with a representative, while buyers can filter listings by breed, quality, and location. “There’s a nice little filtration process there onto our website making sure you find the right breed, the right quality that you’re looking for,” Anderson said.
LivestockMarket.com primarily operates as an online private treaty platform, but also offers regularly scheduled auctions. “We do mostly online private treaty,” Anderson said, while noting that cattle auctions are held the first and third Wednesdays of each month, along with separate sale days for horses, small livestock, and hay. He added that many producers find success by starting with private treaty pricing and later moving cattle to auction when timing becomes critical. “The auctions have that guaranteed sale side of it as well,” he said.
According to Anderson, the company’s biggest point of differentiation is its printed publication combined with strong online visibility. “Those publications, they don’t become junk mail in mailboxes,” he said. “They just go out to the feed store, and everybody that picks one up, we know they’re interested in something.” Paired with high search visibility online, Anderson said the goal is simplicity. “It’s not a lot different than shopping on Amazon,” he said. “We like to be a one-stop shop where we’ve got anything and everything people might be looking to buy.”
Coverage of CattleCon26 is powered by Farm Data Services of Stillwater, Oklahoma.
