Halter, the ag-tech company transforming cattle ranching, has launched Beef Pro, a product designed to move American beef producers beyond just virtual fencing and into active on-ranch performance management.
Halter’s existing beef product lets ranchers virtually fence and shift herds from a smartphone, without the labor of physical fencing. Beef Pro adds a data, planning and decision-making layer, helping ranchers get more from their land.
Beef ranchers can now access a wealth of data on feed demand and grazing; satellite forage signals, grazing intensity heat maps, behavior monitoring, and automated grazing records, providing a singular platform to replace what ranchers currently manage in their heads, on whiteboards or spreadsheets.
The innovation follows less than two months on from the introduction of Halter’s satellite-enabled smart collars, unlocking large tracts of American ranchland previously unable to utilize virtual fencing due to poor connectivity. Already more than 600 ranches have signed up for the service.
“Beef Pro adds the measurement and planning layer on top of the execution layer that is virtual fencing,” said Toby Hurley, Director of Product at Halter. “Ranchers can quantify what their herds need versus what their land can support, have this data drive planning, and build a record of how each grazing performed. That feedback loop compounds into better decision-making, building on the pasture utilization uplift that virtual fencing alone achieves.”
A strong case for pasture utilization, as input costs rise
Meaningful production and high-quality pasture is often lost to under-grazing and over-grazing. Wasted forage becomes the main prize; every percentage point of utilization captured back is worth real money, compounding every year.
With traditional grazing, a typical US cow-calf operation runs at 20-25% pasture utilization1 – some forage is intentionally left as residual, but the rest is waste. Hurley says that while Halter’s existing product unlocks some improvements through rotational grazing, “with Beef Pro, it’s realistic to think about ranches utilizing 30-40% on rangelands – gains that would be unattainable without this tool.”
“Every 1% of utilization lift is worth about $5000 on a 500-head, 2500-acre operation2. That’s from one mechanism alone – less forage wasted – so everything else – from time savings, animal oversight, compliance records and replaced tools – stacks on top. We consider this way of managing land and animals a major leap for beef ranchers,” Hurley says.
Building on American momentum
Since launching in the U.S. in 2024, Halter now operates in more than half of America’s states, with approximately 1000 American ranches using the system, more than quarter of a million collars sold in the U.S. and over one million sold globally. Beef Pro complements Halter’s direct-to-satellite service launched in April in partnership with T-Mobile, powered by Starlink, which made Halter the world’s only virtual fencing provider to offer a satellite service. Halter has already sold nearly 400,000 of the satellite collars globally – more than half in the U.S.
Koy Holland from Holland Ranch, has collared a third of his 1750-cattle herd in Dillon, Montana. He says: “Being a good steward of rangeland comes first. Beef Pro provides data from our herd and works alongside what we see every day on the ranch. This helps us make informed decisions to improve our range management so we can adapt to drought and other challenges.”
Beef Pro is now available to new and existing Halter customers across the U.S. More information at halterhq.com
