In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays features comments with Colin Woodall, Chief Executive Officer of the National Cattlemen’s Beef Association, who was in Oklahoma City delivering a federal update during the Oklahoma Cattlemen’s Association Winter Policy Conference. Woodall discussed a wide range of issues with Farm Director KC Sheperd, including …
Category: Top Beef Buzz
Jan 22
CAB’s John Stika: Why Consumer Expectations Are Driving Beef Quality and Prime Demand
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with John Stika, president of the Certified Angus Beef (CAB) brand, about how consumer expectations are shaping the future of beef quality and demand. Stika says understanding the consumer mindset is critical, starting with brand recognition. “The logo, and the way it resonates …
Jan 21
New Dietary Guidelines Put Protein Front and Center, Highlight Beef’s Role
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays continues his conversation with Dr. Shalene McNeill about the newly released 2025–2030 Dietary Guidelines for Americans and their strong emphasis on protein at every meal. You can listen to part one from yesterday by clicking here. McNeill says the new guidelines reflect a noticeable …
Jan 20
New Dietary Guidelines Prioritize Protein, Highlight Beef’s Role in Healthy Diets
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays speaks with Dr. Shalene McNeill, Executive Director, Nutrition Science, Health & Wellness with NCBA, about the newly released Dietary Guidelines and what they mean for beef producers and consumers. McNeill, who works on behalf of the Beef Checkoff in nutrition, says she was encouraged …
Jan 19
Mark Anderson: Limousin Breed Seeing Strong Growth in 2026
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Mark Anderson, executive director of the North American Limousin Foundation, during the 2026 Cattlemen’s Congress about the current state of the Limousin breed. Anderson says the past year has been a strong one across the board, noting success on both the show …
Jan 16
OCA Winter Policy meeting to Tackle Taxes, Water, and Poultry Lawsuit Concerns
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Michael Kelsey, executive vice president of the Oklahoma Cattlemen’s Association, about OCA’s upcoming Winter Policy meeting set for January 21 and the wide range of policy issues facing cattle producers in the year ahead. Kelsey says the meeting will focus on legislative …
Jan 15
Mark McCully: AngusLink Adds Confidence and Value for Today’s Cattle Buyers
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays continues his conversation with Mark McCully, chief executive officer of the American Angus Association, about AngusLink and how data-driven tools are helping add value for commercial cattle producers. McCulley says the AngusLink program continues to gain traction across the industry as buyers look for …
Jan 14
Strong Registration Growth Signals Continued Momentum for Angus Breed
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Mark McCulley, Chief Executive Officer of the American Angus Association, about strong momentum for the Angus breed as the association rolls into a new fiscal year with solid growth. McCulley says registration numbers continue to be a key indicator of breed health, …
Jan 13
R-CALF USA’s Bill Bullard Makes the Case for Bringing Back MCOOL
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Bill Bullard, CEO of R-CALF USA, following his remarks to the Oklahoma Independent Stock Growers Association in Oklahoma City. Their conversation focused heavily on the renewed push for mandatory Country of Origin Labeling (COOL) for beef and how the landscape has changed …
Jan 12
Montie Soules Talks Shorthorn Growth and Innovation at Cattlemen’s Congress
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Montie Soules of the American Shorthorn Association, as the Shorthorn breed once again takes center stage at Cattlemen’s Congress. Soules says the event has become a major destination for Shorthorn breeders, noting that participation continues to grow. “Our breeders gravitate here, and …
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