Senior Farm and Ranch Broadcaster, Ron Hays, is back visiting with the Executive Director of Nutrition Research at the National Cattlemen’s Beef Association, Dr. Shalene McNeill, about the latest beef nutrition research. “Research takes forever to get those results, so it is a patient process,” McNeill said. “At any given time, the checkoff has about 20 …
Category: Top Beef Buzz
Mar 18
NCBA’s Shalene McNeill Emphasizes Beef’s Nutrient-Dense Value for the 2025 Dietary Guidelines
Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with the Executive Director of Nutrition Research at the National Cattlemen’s Beef Association, Dr. Shalene McNeill, about the dietary guidelines for 2025. “USDA and Health and Human Services are now developing the 10th edition of our Dietary Guidelines for Americans,” McNeill said. “We had our very first …
Mar 15
Rumensin Offers Beef Cows Extra Energy and Less Methane Emissions
Senior Farm and Ranch Broadcaster Ron Hays is talking with Elanco Beef Cattle Technical Consultant Frank White about Rumensin for beef cattle by Elanco. Since the 70s, White said Rumensin is a product that offers an array of benefits for beef cattle producers. “How Rumensin works is whatever you are feeding that animal or that …
Mar 14
Domestic Retail Demand for Beef Rises while Food Service Demand Slips
Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with Kansas State University Extension Livestock Market Economist, Dr. Glynn Tonsor, about the latest Meat Demand Monitor released on February 29, 2024. In a summary comparing February data to January data, Tonsor said demand was up for domestic retail for six of the evaluated products. Looking at food …
Mar 13
Final Product of USA Labeling Rule May Provide Opportunity to Capitalize on Added Market Value
Senior Farm and Ranch Broadcaster, Ron Hays, is back talking with National Cattlemen’s Association executive director of government affairs, Kent Bacus, about more on the new “Product of USA” labeling rules from USDA. To listen to part 1 of the conversation, CLICK HERE. Because the cattle sector markets cattle in many different ways, Bacus said this …
Mar 12
NCBA’s Kent Bacus Encouraged by USDA “Product of USA” Rule Finalization
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with National Cattlemen’s Association executive director of government affairs, Kent Bacus, about the USDA finalizing the rule to align the voluntary “Product of USA” label claim with consumer understanding of what the claim means. “Initially, we are glad to see USDA take some action,” Bacus said. …
Mar 11
Congressman Frank Lucas Anticipates More Attempts at Regulation from SEC After Recent Win
Last week was seen as a victory for U.S. agriculture as the Security and Exchange Commission responded to concerns raised by the agriculture community and affirmed that regulations intended for Wall Street should not extend to America’s family farms. Senior Farm and Ranch Broadcaster Ron Hays is talking with Congressman Frank Lucas about the SEC’s efforts …
Mar 08
NCBA’s Mary-Thomas Hart Applauds Cattle Industry’s Sustainability Efforts in the Midst of SEC Ruling Win
Following continuous advocacy by the National Cattlemen’s Beef Association (NCBA), the U.S. Securities and Exchange Commission (SEC) released a limited greenhouse gas disclosure rule that omits the requirement for large publicly traded companies to release greenhouse gas emissions data from private companies in their supply chain. This type of data, known as Scope 3 reporting, …
Mar 07
Challenging Political Dynamic in Washington, D.C. Makes for Slow Appropriations and Farm Bill Progress
Senior Farm and Ranch Broadcaster Ron Hays is back talking with the Vice President of Governmental Affairs at the National Cattlemen’s Beef Association, Ethan Lane, about the appropriation bills for this fiscal year 2024 that will impact beef cattle producers. “There is a lot of good stuff in there for the cattle industry,” Lane said. “There …
Mar 06
Third Biden Administration Rule of Packers and Stockyards Act Could Interrupt Competition and Harm Market Prices
After Monday’s announcement of a second rule to interpret the hundred year old Packers and Stockyards Act from the Biden Administration, Senior Farm and Ranch Broadcaster, Ron Hays, is talking with the Vice President of Governmental Affairs at the National Cattlemen’s Beef Association, Ethan Lane about how these changes will impact the beef industry and its …

























