Senior Farm and Ranch Broadcaster Ron Hays is back talking with Samantha Werth, the Director of Sustainability at the National Cattlemen’s Beef Association, about the cattle industry’s role in sustainability and regenerative agriculture. One of the key conversational elements for the cattle industry when it comes to climate change and the carbon footprint is methane. …
Category: Top Beef Buzz
Mar 04
Inherit Select by Zoetis Allows Producers to Choose the Future of their Cow Herd
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Sarah Jones of Red Hill Farms based in Tennessee. Hays and Jones talk about Inherit Select by Zoetis, which provides accurate insights on the potential of commercial crossbred replacement heifers in a matter of weeks for more informed selection and mating decisions. At Red Hill …
Mar 01
Linking Sustainability to Profitability with NCBA’s Samantha Werth
Senior Farm and Ranch Broadcaster Ron Hays is talking with the Director of Sustainability at the National Cattlemen’s Beef Association, Samantha Werth. NCBA launched sustainability goals in November of 2021, Werth said, and since that time, one focus of NCBA has been defining what sustainability means for the cattle industry. “For us, that comes down …
Feb 29
Understanding Generation Z Purchasing Patterns to Promote Sell of Beef
Senior Farm and Ranch Broadcaster Ron Hays is talking with the National Cattlemen’s Beef Association’s Senior Director for Market Research, David Freelander, about generational trends when it comes to purchasing beef. “It is interesting because there is a lot in the media right now that talks about some of the younger generations, Gen Z specifically, …
Feb 28
Beef Checkoff Research Shows Positive Headway in Consumers’ Perspective of Tenderness and Eating Experience
Senior Farm and Ranch Broadcaster Ron Hays is talking with the Senior Executive Director of Scientific Affairs at the National Cattlemen’s Beef Association, Dr. Mandy Carr Johnson, about research funded by the Beef Checkoff. Carr oversees all cattle industry research efforts funded under the Beef Checkoff, including beef safety, the mind of the consumer, and …
Feb 27
Express Spring Bull Sale to Feature Fresh, New Genetics This Friday
As the 2024 spring bull sale at Express Ranches is coming up later this week, Senior Farm and Ranch Broadcaster Ron Hays is talking with the Vice President of Operations at Express Ranches, Kevin Hafner, about the sale. The 2024 sale will be held at the ranch in Yukon, Oklahoma, on Friday, March 1. When …
Feb 24
Derrell Peel- Cattle on Feed Numbers Even With Year Ago Inventory- Smaller Numbers Ahead
Oklahoma State University Extension Livestock Market Economist Dr. Derrell Peel believes the February USDA Cattle on Feed Report is an indicator of smaller feedlot inventories ahead for the foreseeable future. Senior Farm and Ranch Broadcaster Ron Hays talked with Dr. Peel on Friday afternoon after the release of that report. According to USDA- “Cattle and …
Feb 23
R.A. Brown’s Tucker Brown Advocates for Beef Industry as a Trailblazer
At the 2024 CattleCon held in Orlando, Florida, Senior Farm and Ranch Broadcaster Ron Hays had the chance to talk with beef advocate and sixth-generation cattle rancher from Throckmorton, Texas, Tucker Brown. Our coverage from the 2024 Cattle Industry Convention and NCBA Trade Show in Orlando is being powered by Farm Data Services of Stillwater. Brown is part of the …
Feb 22
Jimmy Emmons Says Trust in Beef Initiative Accelerates Adoption of Regenerative Practices
Senior Farm and Ranch Broadcaster, Ron Hays, had the chance to catch up with nationally recognized no-till farmer, regenerative rancher and soil-health expert Jimmy Emmons about a new program led by Farm Journal, called Trust In BeefTM. Trust in Beef is led by Farm Journal‘s social purpose initiative, Trust In Food, and its industry-leading beef brand, Drovers. Recently, …
Feb 21
Colin Woodall Confident about NCBA’s Strength in Handling Anti-Animal Ag Groups
At the 2024 CattleCon held in Orlando, Florida, Senior Farm and Ranch Broadcaster Ron Hays had the chance to talk with National Cattlemen’s Beef Association CEO Colin Woodall. In part 2 of the conversation, Woodall talks about anti-animal agriculture groups and more. Our coverage from the 2024 Cattle Industry Convention and NCBA Trade Show in Orlando is being powered …
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