Aug 28
Senior Farm and Ranch Broadcaster, Ron Hays, is featuring comments from Farm Director KC Sheperd’s visit with Steve Swaffar of the Noble Research Institute about improving pasture conditions. For the past few years, Swaffar said it has been a challenge to exceed 50 percent good to excellent pasture and range conditions across the Southern Plains. …
Aug 25
Senior Farm and Ranch Broadcaster, Ron Hays is talking with the Chairman of the Cattlemen’s Beef Board and Oklahoma Rancher, Jimmy Taylor. Hays and Taylor talk about the upcoming Beef Promotion Operating Committee meeting in Denver on September 6-7. Our coverage from the 2023 Cattle Industry Summer Business Meeting in San Diego is being powered …
Aug 24
Senior Farm and Ranch Broadcaster is back talking with Donnell Brown of the R.A. Brown Ranch. For a part three, Hays and Brown look at the challenges and the opportunities in the beef cattle business. “I think the consumer is going to demand us to be more sustainable, whether that is greenhouse gasses- cattle do …
Aug 23
Senior Farm and Ranch Broadcaster, Ron Hays, is back talking with Donnell Brown of the R.A. Brown Ranch located in Throckmorton, Texas. Hays and Brown talk in more detail about the potential of gene editing in the cattle industry. “Gene editing is a new frontier I am super excited about,” Brown said. “We are using …
Aug 22
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Donnell Brown, a past president of the National FFA Organization and rancher at the R.A. Brown Ranch out of Throckmorton, Texas. Our coverage from the 2023 Cattle Industry Summer Business Meeting in San Diego is being powered by Farm Data Services of Stillwater. At the recent …
Aug 19
According to the August USDA Cattle on Feed report- out on Friday August 18, 2023- Cattle and calves on feed for the slaughter market in the United States for feedlots with capacity of 1,000 or more head totaled 11.0 million head on August 1, 2023. The inventory was 2 percent below August 1, 2022. Placements …
Aug 18
Senior Farm and Ranch Broadcaster, Ron Hays, is featuring comments from Farm Director, KC Sheperd’s interview with Oklahoma State University’s Morgan Pfeiffer about the National Beef Quality Audit. The National Beef Quality Audit (NBQA) is a comprehensive survey that evaluates beef industry efforts to improve beef quality. Conducted every five years since 1991, the checkoff-funded Audit …
Aug 17
The 39th Annual Oklahoma Cattlemen’s Association Ranch Rodeo is coming up on August 18 & 19 at the Lazy E Arena in Guthrie, Oklahoma. 12 historic Oklahoma ranch teams will compete in the rodeo in six different events comprised of work that makes up day-to-day ranch jobs. Senior Farm and Ranch Broadcaster, Ron Hays, talks with Executive Vice President of …
Aug 16
Senior Farm and Ranch Broadcaster, Ron Hays, is back visiting with the senior vice president of global marketing and research at the National Cattlemen’s Beef Association, Jennifer Nealson, about the Beef Checkoff’s marketing strategy and a new campaign. Earlier, in 2023, a brand-new beef industry marketing campaign was rolled out called “Together, We Bring More.” …
Aug 15
Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with the senior vice president of global marketing and research at the National Cattlemen’s Beef Association, Jennifer Nealson, about beef promotion. With tighter supplies and higher prices, Nealson said one of the efforts the Beef Checkoff has focused on is teaching consumers how they can stretch …
