Category: Top Beef Buzz

World Livestock Auctioneer Championship Showcases Value of Buyers Competing at the Local Sale Barn

Recently, Senior Farm and Ranch Broadcaster, Ron Hays, had the chance to visit with some of the Oklahomans that were on hand at the World Livestock Auctioneer Championship held in Arcadia, Florida. Ben Hale currently serves as the president of the Livestock Exchange, which is the group of commission firms at the Oklahoma National Stockyards. …

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Ranchers Must Step Up to the Plate as Animal Rights Extremists Increase Pressure

Senior Farm and Ranch Broadcaster, Ron Hays, is talking with South Dakota rancher and animal agriculture advocate, Amanda Radke about the threats animal rights groups pose to agriculture. At the Livestock Marketing Association’s annual convention, Radke gave a presentation about how to tackle these issues and stay protected in the livestock industry. “These animal rights …

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New Technologies Help Beef Checkoff to Hit the Bullseye on Target Audiences

Senior Farm and Ranch Broadcaster Ron Hays is back talking with the current Chief Executive Officer of the Cattlemen’s Beef Board, Greg Hanes, about promoting beef to today’s consumer. Marketing and promotion of the beef product has changed dramatically over the years, Hanes said, as social media now plays a large role in helping to …

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Cattlemen’s Beef Board Raises the Bar as Consumer Expectations Increase

Senior Farm and Ranch Broadcaster, Ron Hays, is talking with the current Chief Executive Officer of the Cattlemen’s Beef Board, Greg Hanes. Hanes and Hays talk about the latest Cattlemen’s Beef Board efforts. With tighter supplies and higher prices due to lower stocks, and exchange rate headwinds, Hanes said demand has remained strong. “If you …

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LMA’s Chelsea Good Pushes for LMR Renewal and Swift Action on Future Cattle Fraud Schemes from USDA

During the annual Livestock Marketing Association meeting, Senior Farm and Ranch Broadcaster, Ron Hays, talked with the vice president of government and industry affairs at the Livestock Marketing Association, Chelsea Good, about Livestock Mandatory Reporting and potential cattle industry fraud. “I have a lot of faith in our partners in Congress, that they care about …

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LMA Works to Find Long-Term Solutions to Issues in Livestock Marketing

At the annual Livestock Marketing Association meeting, Senior Farm and Ranch Broadcaster, Ron Hays, caught up with the vice president of government and industry affairs at the LMA, Chelsea Good, about industry conversations regarding livestock marketing. “Our government affairs committee worked with Congress really hard over the years to get a dealer statutory trust passed …

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LMA Works to Stay Ahead of the Needs of Today’s Consumer

Senior Farm and Ranch Broadcaster, Ron Hays, is talking with the president of the Livestock Marketing Association, Mark Barnett, about marketing to today’s consumer. Barnett has one more year as president of the LMA, as he is serving a two-year term. He operates a cattle livestock auction market on the Kentucky-Tennessee line. “The best thing …

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High Quality in The Beef Industry Means High Expectations from Consumers

During Cattlemen’s Conference, Senior Farm and Ranch Broadcaster, Ron Hays, is talking with the president of Certified Angus Beef, John Stika, about room for improvement in the cattle industry. “As we talk about genetics, to make genetic progress, you have to begin to find those sires and those genetic lines that move you forward,” Stika …

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Glynn Tonsor Provides an Update on Foreign and Domestic Beef Demand

Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with Kansas State University Extension Livestock Market Economist, Dr. Glynn Tonsor, about meat demand. Tonsor talks about meat demand as being a three-legged stool. The first leg, Tonsor said, is international meat demand, followed by retail domestic demand, and demand away from home, domestically. The most …

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Wheat Pasture a Valuable Resource for Southern Plains Cattle Producers

Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Oklahoma State University Extension Beef Cattle Nutrition Specialist Paul Beck about the value of wheat pasture. The southern plains offers wheat farmers who also run cattle an additional opportunity to harvest their wheat crop annually. Harvest for grain is the way that is the most common …

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