Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with Oklahoma State University’s Morgan Pfeiffer about the National Beef Quality Audit. The National Beef Quality Audit (NBQA) is a comprehensive survey that evaluates beef industry efforts to improve beef quality. Conducted every five years since 1991, the checkoff-funded Audit assesses progress the industry makes on …
Category: Top Beef Buzz
May 17
NCBA’s Colin Woodall Pushes Back on Beef Industry Misinformation
Senior Farm and Ranch Broadcaster, Ron Hays, is back visiting with National Cattlemen’s Beef Association’s CEO, Colin Woodall, about misinformation in the beef industry. “There are people that believe that NCBA is the Checkoff, that we control the Checkoff and that we ultimately write our own checks out of the Checkoff funds, and that is …
May 16
Animal Activist Groups Continue to Attack the Beef Industry through the OFF Act
Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with National Cattlemen’s Beef Association’s CEO, Colin Woodall, about the threat of the Opportunities for Fairness in Farming Act to the beef industry. “The concern is that this is not about the (Beef) Checkoff,” Woodall said. “It is actually about animal activists attacking us as beef …
May 15
ANCW’s Ruth Coffey Shares Her Passion for Telling the Beef Industry’s Story
Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with American National CattleWomen President-Elect, Ruth Coffey about her time with ANCW and sharing the beef industry’s story. “I actually started as a young person going to Oklahoma CattleWomen meetings with my mother, and I got to know a lot of the ladies there, and just …
May 12
Supreme Court’s Decision on Proposition 12 Should Serve as Warning for Beef Producers to Prepare for Similar Initiatives
Senior Farm and Ranch Broadcaster, Ron Hays, is back talking with the Animal Agriculture Alliance president and CEO, Hannah Thompson-Weeman, about the Supreme Court ruling to uphold California’s Proposition 12, which mandates a wide array of animal production standards and would specifically ban the in-state sale of pork from hogs not raised in accordance with …
May 11
Dr. Rosslyn Biggs Emphasizes Importance of Veterinary-Client Relationships as FDA’s Antimicrobial Regulations Approach
Senior Farm and Ranch Broadcaster, Ron Hays, is featuring comments from Farm Director KC Sheperd’s visit with Oklahoma State University State Extension Beef Veterinarian, Rosslyn Biggs about the upcoming regulatory changes the Food and Drug Administration (FDA) is making regarding antimicrobials. Starting on June 11, The FDA will be changing the status of over the …
May 10
Inflation Takes its Toll on U.S. Beef Demand
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Kansas State University Extension Livestock Market Economist, Dr. Glynn Tonsor, about the latest data from the meat demand monitor he helps oversee at Kansas State University. “That is a beef and pork checkoff-funded project that is a domestic survey-based effort,” Tonsor said. “All the information, the …
May 09
Family Cattle Operations Must Tell Their Story As Biden Administration Pushes Higher Taxes
Senior Farm and Ranch Broadcaster Ron Hays is back featuring comments from Farm Director KC Sheperd’s interview with the National Cattlemen’s Association executive director of government affairs, Kent Bacus, talking about tax policy. “I think we have a lot of concerns with this administration’s approach to tax policy,” Bacus said. “They want to, in the …
May 08
Kent Bacus Hopes to See U.S. Empowering Beef Demand by Leading More Trade Conversations
Senior Farm and Ranch Broadcaster Ron Hays is featuring comments from Farm Director KC Sheperd’s interview with the National Cattlemen’s Association executive director of government affairs, Kent Bacus. Bacus talks about trade issues in the beef industry. “Over the last several years, we have seen a very aggressive approach from the U.S. government as far …
May 05
Jarold Callahan Sees Upcoming Cattlemen’s Conference to Have a Tremendous Impact on the Cattle Industry
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Jarold Callahan of Express Ranches about Cattlemen’s Conference coming up on May 24 and 25 in Stillwater, Oklahoma, at Oklahoma State University. As board chairman of Cattlemen’s Congress, Callahan has been instrumental in bringing together the parties to work on Cattlemen’s Conference. Themed “Blueprint for …
























