To present the 2023/24 Corn Harvest Quality Report, discuss opportunities for sorghum and break down barriers to defend the market share of these coarse grain commodities in China, the U.S. Grains Council (USGC’s) office in Beijing recently conducted a corn quality roadshow and seminar in Beijing and Guangdong Province.
In addition to reviewing the report, the seminar welcomed speakers who discussed the challenges and opportunities for corn globally; the current drought affecting the Panama Canal; and a 2023 U.S. sorghum harvest and market outlook.
“More than 60 traders and end-users from all over China attended our seminar to learn about the harvest quality of our 2023/24 U.S. corn crop and other critical topics affecting the global coarse-grain market,” said Manuel Sanchez, USGC director in China.
Outside the seminar, the Council’s team had the opportunity to meet one-on-one with COFCO International, in addition to Junjie and the Huaren Group.
“As one of the primary destinations for U.S. corn and sorghum, it’s vital for the Council to engage with customers in China to share the latest market information,” Sanchez said.
The market information presented by the Council during the roadshow provided customers with the most up-to-date fundamental conditions of the agricultural commodity markets. The information shared will act as a tool for customers to make buying decisions. “The 2023 calendar year was fruitful for the Council’s Beijing office,” Sanchez said. “We spearheaded or participated in more than 50 programs in the last 12 months, and we look forward to continuing our trade development efforts in 2024.”
