At the Cattle Industry Summer Business Meeting, Senior Farm and Ranch Broadcaster, Ron Hays, caught up with the Gellert Family Professor of Applied Economics and Management at Cornell University Dr. Harry Kaiser about Kaiser’s five-year study of Return On Investment (ROI) for the Beef Checkoff. Coverage from the 2024 Cattle Industry Summer Business Meeting in San Diego …
Category: Top Beef Buzz
Jul 09
NCBA’s Ethan Lane Believes USDA Has Difficult Road Ahead in Finalizing Livestock Rule
At the Cattle Industry Summer Business Meeting, Senior Farm and Ranch Broadcaster, Ron Hays, talked with the Vice President of Governmental Affairs of the National Cattlemen’s Beef Association, Ethan Lane, about the Livestock fairness proposed rule released in June by USDA and championed by USDA Secretary Tom Vilsack. Our coverage from the 2024 Cattle Industry …
Jul 08
Vice Chair of the Cattlemen’s Beef Board Ryan Moorhouse is All In on the Beef Checkoff
Radio Oklahoma Ag Network’s senior farm and ranch broadcaster Ron Hays spoke with Vice Chair of the Cattlemen’s Beef Board Ryan Moorhouse about his role with the Beef Checkoff as they were heading into the Cattle Industry Summer Meeting, held July 8–10, 2024, at the Hilton San Diego Bayfront, in San Diego, California. Our coverage …
Jul 05
Upcoming OCA Convention Promises to be an Event Cattle Producers Won’t Want to Miss
Radio Oklahoma Ag Network’s senior farm and ranch broadcaster Ron Hays spoke with Executive Vice President of the OCA Michael Kelsey about the upcoming OCA Convention slated for July 19 & 20, in Norman, Oklahoma, at the Embassy Suites Convention Center. “Legacy is our theme: building our beef legacy. We’ve got a packed line-up of …
Jul 03
Chevron Deference Decision May Positively Impact Beef Industry Regulations
Listen to Ron Hays talk with NCBA Chief Counsel Mary-Thomas Hart about how the Chevron Deference Supreme Court Ruling relates to the beef cattle business. The Chevron Deference is a concept born out of a Supreme Court Decision in 1984. The decision determined that if Congress passes statutory language that is ambiguous or vague, the …
Jul 02
Rancher Matt Perrier Talks About Unifying the Beef Industry
Matt Perrier, a Kansas Rancher spoke with Senior Farm and Ranch Broadcaster Ron Hays about producer profitability during the LMA Convention held in downtown Oklahoma City this past month. To hear our part one of Ron’s Conversation with Perrier on Beef Buzz, click HERE. Perrier is a past president of the Kansas Livestock Association, currently …
Jul 01
Matt Perrier Encourages Producers to Actively Affect their Own Profitability
Matt Perrier, a Kansas Rancher spoke with Senior Farm and Ranch Broadcaster Ron Hays about producer profitability during the LMA Convention held in downtown Oklahoma City this past month. Perrier is a past president of the Kansas Livestock Association, currently serves on the Kansas Beef Council Executive Committee, and has served on various local, state …
Jun 28
Rabobank’s Lance Zimmerman – Consumer Attitudes Towards Beef Remain Positive
Rabobank’s senior beef analyst, Lance Zimmerman, talked in depth with Oklahoma Farm Report’s Ron Hays about consumers and their attitudes towards beef. Overall, he says that the consumer is “hanging in there” despite current financial stressors and concerns about the future. “When we look at the consumer, I always like to remind producers that demand …
Jun 27
Lance Zimmerman says Heifer Retention is the Next Step in Stabilizing Cattle Markets
Senior Farm and Ranch Broadcaster Ron Hays is visiting with senior beef and cattle market research analyst at Rabo AgriFinance, Lance Zimmerman, about midterm movement in the beef markets. He said that although April and May retail prices were just short of $8 per pound, a record high, beef demand has held up exceptionally well. …
Jun 26
NCBA’s Ethan Lane Sees USDA’s Packers and Stockyards Rule as an Attack on Producer Profitability
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with the Vice President of Governmental Affairs at the National Cattlemen’s Beef Association, Ethan Lane about USDA’s proposed rule to clarify unfair practices in the livestock, meat, and poultry industries. As NCBA reviews this new rule from USDA page by page, Lane said it appears that the …






















