Senior Farm and Ranch Broadcaster Ron Hays is back talking with Oklahoma State University Extension Livestock Marketing Specialist Dr. Derrell Peel about the rebuilding of America’s cowherd. To listen to Part 1 of the conversation with Peel at the 2024 LMA Convention and World Livestock Auctioneer Championship in OKC, click here. Peel said the rebuilding process will …
Category: Top Beef Buzz
Jun 24
Allendale’s Rich Nelson Sees Higher Placements in June Cattle on Feed
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Allendale’s Rich Nelson about the latest USDA Cattle on Feed Report released June 21, 2024. Nelson said USDA gave a small surprise with May placements, at 4 percent over last year. Nelson added it is important to keep in mind there have been several months …
Jun 21
Trust In Beef Sustainable Ranchers Tour Helps Producers Build Regenerative Ranching Network
At the Trust In BeefTM Sustainable Ranches Tour at Burtrum Ranches, LLC in Stillwater, Farm and Ranch Broadcaster, Ron Hays, had the chance to catch up with nationally recognized no-till farmer, regenerative rancher, and soil-health expert Jimmy Emmons to talk about the Trust In Beef program led by Farm Journal. Trust in Beef is led by Farm Journal‘s …
Jun 20
John Stika Applauds Certified Angus Beef for Being Valued by Consumers As They Crave Flavor and Taste
Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with the President of Certified Angus Beef, John Stika, about domestic beef demand and the taste and quality that CAB brings to the table. “I think we are all probably very pleased with the position that beef in general is in at the moment,” Stika said. “Grade …
Jun 19
Checkoff Investments Capitalize on Nutritional and International Value of U.S. Beef
In this episode of Beef Buzz, Senior Farm and Ranch Broadcaster, Ron Hays, is back talking with the CEO of the Cattlemen’s Beef Promotion Board, Greg Hanes, about key investments of the Beef Checkoff. To listen to part one of the conversation with Greg Hanes talking about the Beef Checkoff’s Return on Investment study, click here. …
Jun 18
Greg Hanes Gives Preview of Beef Checkoff Return on Investment Study to be Released Soon
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with the CEO of the Cattlemen’s Beef Promotion Board, Greg Hanes, about the Beef Checkoff’s Return on Investment study. Released every five years, the study highlights the impacts and returns of the Checkoff on the industry. “Dr. Harry Kaiser from Cornell University has been putting this together,” …
Jun 17
Technology Enhanced Cattle Marketing is a Win-Win for Producers and Consumers
At the 2024 LMA Convention and World Livestock Auctioneer Championship in OKC over the weekend, Senior Farm and Ranch Broadcaster Ron Hays had the chance to talk with former WLAC champion Charly Cummings about marketing different types of beef cattle, technology in the cattle marketing industry, and more. After winning the championship, Cummings said he had the …
Jun 14
Marketing Your Cull Cows to Achieve the Best Profit with OSU’s Derrell Peel
At the 2024 LMA Convention and World Livestock Auctioneer Championship in OKC, Senior Farm and Ranch Broadcaster, Ron Hays, caught up with Dr. Derrell Peel, Oklahoma State University Extension Livestock Marketing Specialist, and talked about marketing cull cows to achieve the highest profit, heifer retention, and more. Peel emphasized the value of feeding cull cows a little longer …
Jun 13
2023 WLAC Champion Jacob Massey Looks Back on His Year Marketing Cattle Across the Countryside
At the 2024 LMA Convention and World Livestock Auctioneer Championship in OKC, Senior Farm and Ranch Broadcaster Ron Hays had the chance to catch up with the 2023 World Livestock Auctioneer Champion, Jacob Massey of Petersburg, Tennessee. To listen to Ron Hays talk with Massey last year after he was awarded the top honors of the 2023 …
Jun 12
Policy Update from Chelsea Good at the 2024 LMA Convention and World Livestock Auctioneer Championship
As the stage is set for the 2024 LMA Convention and World Livestock Auctioneer Championship in OKC, Senior Farm and Ranch Broadcaster Ron Hays had the chance to catch up with the vice president of government and industry affairs at the Livestock Marketing Association, Chelsea Good. June 12-15, the LMA Convention will be held in Oklahoma …

























