In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays talked at CattleCon26 with Mandy Carr Johnson, who leads the beef research efforts funded by the $1-per-head through the Beef Checkoff through the National Cattlemen’s Beef Association. Carr explains that the research portfolio she oversees covers a wide range of topics aimed at supporting …
Category: Top Beef Buzz
Mar 04
Weed Control Key to Unlocking Pasture Value in a High-Price Cattle Market
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Abe Smith, pasture specialist with Corteva Agriscience, about why weed management is a critical part of pasture success for cattle producers. Smith says managing weeds is not just about appearance, but about protecting the productivity and long-term value of pasture acres at …
Mar 03
Dave Weaber: Cow-Calf Operators Taking a Measured Approach to Rebuilding
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Dave Weaber, senior animal protein analyst with Terrain, about what cow-calf operators are really thinking as they consider rebuilding the U.S. cow herd. Weaber discusses results from the first Farm Credit cattle customer survey on herd expansion, which looked closely at producer …
Mar 02
Fish and Wildlife Service Removes Threatened and Endangered Listings of Lesser Prairie Chicken
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Mary-Thomas Hart, chief counsel for the National Cattlemen’s Beef Association, about a long-awaited decision that removes federal endangered species oversight from the Lesser Prairie Chicken across five states. Hart says the final action from the U.S. Fish and Wildlife Service follows months …
Feb 27
OSU’s Shannon Ferrell on Ranch Succession, Legacy, and Tax Certainty
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays continues part two of his conversation from yesterday with Shannon Ferrell, Oklahoma State University, about the often-emotional process of ranch succession planning and why legacy should be viewed as a strength rather than a burden. Ferrell emphasized that multi-generation ranches are deeply connected to …
Feb 26
OSU’s Shannon Ferrell Touts New Educational Tools for Ranch Succession Planning
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays speaks with Shannon Ferrell, an agricultural economist with Oklahoma State University, about a new ranch succession planning tool designed to help producers address one of the cattle industry’s most pressing challenges—the aging ranch population. Ferrell says ranchers are increasingly aware they must “figure out …
Feb 25
Consumer Research Shows Beef’s Strength in Quality, Protein, and Value
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays continues his conversation with David Freelander, Senior Director of Market Research for the National Cattlemen’s Beef Association, about how today’s consumers view beef. Freelander says that even consumers who talk frequently about sustainability still prioritize protein quality and nutrition. “At the end of the …
Feb 24
Understanding Today’s Beef Consumer Across Generations
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays speaks with David Freelander, Senior Director of Market Research for the National Cattlemen’s Beef Association, about how rapidly today’s beef consumer is changing. Freelander says the pace of change has been striking, noting, “In the three years I’ve been here, it’s remarkable just to …
Feb 20
No Big Surprises- OSU’s Dr. Derrell Peel Talks Tighter Numbers in February Cattle on Feed Report
The February USDA Cattle on Feed Report confirms a continuation of tight cattle supplies across the United States, reflecting ongoing pressure on both feedlot inventories and beef production capacity. Oklahoma Farm Report’s Ron Hays sat down via telephone with Extension Livestock Market Economist Dr. Darrell Peel of Oklahoma State University, who says total cattle on …
Feb 20
Merck Introduces New Tool to Prevent and Treat New World Screwworm in Cattle
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays speaks with John Hutcheson, director of the beef cattle technical services team with Merck Animal Health, about a newly approved tool to help protect U.S. cattle from the threat of New World screwworm. The conversation took place on the trade show floor, where Hutcheson …

























