In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays continues his conversation with Dr. Shalene McNeill about the newly released 2025–2030 Dietary Guidelines for Americans and their strong emphasis on protein at every meal. You can listen to part one from yesterday by clicking here. McNeill says the new guidelines reflect a noticeable …
Tag: Beef Buzz
Dec 25
As 2026 Nears- Ethan Lane Looks Forward to New Voluntary Beef Labeling Plan USDA Will Administer
In this “Best of” Beef Buzz, senior farm and ranch broadcaster Ron Hays talked with Ethan Lane of the National Cattlemen’s Beef Association at the National Farm Broadcasters Convention in Kansas City . They discussed the ongoing debate over labeling in the beef industry. The conversation centered on tensions between mandatory Country of Origin Labeling …
Nov 27
Rabo Analyst Says Cattle Market Sees Pullback, But Fundamentals Remain Strong
Despite recent market fluctuations, the cattle industry is still experiencing historically high prices, fueled by unprecedented consumer demand, according to Lance Zimmerman, Senior Beef Analyst for Rabobank in today’s Beef Buzz. Zimmerman talked with Oklahoma Farm Report’s Ron Hays at the recent National Farm Broadcasters Trade Talk in Kansas City- you can hear part one …
Oct 20
Shannon Ferrell Outlines Five Steps for Successful Farm and Ranch Transition
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Oklahoma State University’s Dr. Shannon Ferrell discussing ranch transition at the Texas Cattle Feeders Convention. As he explained, “A lot of people really understand the importance of our farm transition issue. It’s become very real to people as they realize the horizon that we …



















