In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Erin Borror, Vice President of Economic Analysis with the U.S. Meat Export Federation, about the ongoing challenges surrounding U.S. beef exports to China. As the industry approaches the one-year anniversary of losing export access, Borror says the situation highlights just how unusual …
Tag: cattle
Mar 09
John Stika: New Dietary Guidelines Add Momentum to Beef’s Protein Story
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Certified Angus Beef President John Stika about the growing momentum behind beef as a top protein choice for consumers. The conversation comes as new dietary guidelines and shifting consumer trends are putting a stronger spotlight on the role of protein—especially beef—in everyday …
Mar 06
Envus Rangeview App Puts Management Of Your herd In Your Hands
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays speaks with Justin Hossfeld, National Sales Manager for Range and Pasture with Envu, about how new technology is changing the way ranchers manage grass, cattle, and time. Hossfeld emphasized that Envu is uniquely focused on range, pasture, and environmental science. As he explained, “We are …
Mar 05
Mandy Carr Johnson Highlights Beef Checkoff Research Supporting the Industry
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays talked at CattleCon26 with Mandy Carr Johnson, who leads the beef research efforts funded by the $1-per-head through the Beef Checkoff through the National Cattlemen’s Beef Association. Carr explains that the research portfolio she oversees covers a wide range of topics aimed at supporting …
Mar 04
Weed Control Key to Unlocking Pasture Value in a High-Price Cattle Market
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Abe Smith, pasture specialist with Corteva Agriscience, about why weed management is a critical part of pasture success for cattle producers. Smith says managing weeds is not just about appearance, but about protecting the productivity and long-term value of pasture acres at …
Mar 03
Dave Weaber: Cow-Calf Operators Taking a Measured Approach to Rebuilding
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Dave Weaber, senior animal protein analyst with Terrain, about what cow-calf operators are really thinking as they consider rebuilding the U.S. cow herd. Weaber discusses results from the first Farm Credit cattle customer survey on herd expansion, which looked closely at producer …
Mar 03
Ben Hale: Cattle Prices Remain Strong Even as Receipts Dip at Oklahoma City
On Tuesdays, Senior Farm and Ranch Broadcaster Ron Hays visits with Ben Hale of Western Livestock Auctions as he talks about the latest in the markets and more. Established in 1995, Western has grown into a multi-generational family-owned and operated business and stands as a symbol of tradition, excellence, and a deep-rooted passion for the …
Feb 27
OSU’s Shannon Ferrell on Ranch Succession, Legacy, and Tax Certainty
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays continues part two of his conversation from yesterday with Shannon Ferrell, Oklahoma State University, about the often-emotional process of ranch succession planning and why legacy should be viewed as a strength rather than a burden. Ferrell emphasized that multi-generation ranches are deeply connected to …
Feb 26
OSU’s Shannon Ferrell Touts New Educational Tools for Ranch Succession Planning
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays speaks with Shannon Ferrell, an agricultural economist with Oklahoma State University, about a new ranch succession planning tool designed to help producers address one of the cattle industry’s most pressing challenges—the aging ranch population. Ferrell says ranchers are increasingly aware they must “figure out …
Feb 25
Consumer Research Shows Beef’s Strength in Quality, Protein, and Value
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays continues his conversation with David Freelander, Senior Director of Market Research for the National Cattlemen’s Beef Association, about how today’s consumers view beef. Freelander says that even consumers who talk frequently about sustainability still prioritize protein quality and nutrition. “At the end of the …

























