Superior Livestock’s annual “Week and the Rockies” sale opens Monday, July 6, bringing roughly 240,000 head to market for the five day event, company president Danny Jones told Ron Hays in today’s Beef Buzz. “It’s probably the timing when video marketing of spring born calves for fall delivery first got started,” Jones said, noting that …
Tag: auction
Jun 11
Danny Jones: Strong Cattle Prices Keep Beef Industry Optimistic in 2026
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Danny Jones of Superior Livestock about the strong cattle market, summer video sales, and the outlook for the beef industry as 2026 moves into its second half. Superior Livestock is the nation’s largest video livestock market- in 1987, visionary cattlemen Jim Odle and …
Jun 05
Auction Markets Drive Price Discovery as Cattle Prices Reach Historic Highs
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Joe Barbour, area representative for the Livestock Marketing Association, who discusses the critical role livestock auction markets play in price discovery, the remarkable cattle market of 2026, and the upcoming Livestock Marketing Association convention and World Livestock Auctioneer Championship in South Dakota. …
Oct 21
OKC West Calf Run Hits 4,000 Head- Unevenly Steady on the Day
Compared to last week: Steer and heifer calves unevenly steady. Buyers started the day cautious, but as the quality improved, they grew more aggressive for both weaned and unweaned cattle. Prices pushed higher by midday before settling to an unevenly steady close. For Wednesday, yearlings will sell, starting at 9 AM. OKC West expects to …




















