Mar 26
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays continues his conversation with Kent Bacus of the National Cattlemen’s Beef Association, who discusses USDA’s rollout of the Voluntary Product of the USA label and the push to better educate both producers and consumers about the program. Promotion and Education Bacus says USDA is …
Mar 25
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Kent Bacus of the National Cattlemen’s Beef Association, who shares why cattle producers are encouraged by USDA’s renewed push behind the voluntary “Product of the USA” label. A Long-Awaited Fix to Labeling Loopholes Bacus says the updated rule represents years of industry …
Mar 24
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Dr. Derrell Peel, who discusses rising carcass weights, drought concerns, and managing risk in a volatile but strong cattle market. Carcass Weights Keep Climbing Peel says the industry continues to push cattle to heavier weights, noting, “We put about 50 pounds on …
Mar 24
On Tuesdays, Senior Farm and Ranch Broadcaster Ron Hays visits with Ben Hale of Western Livestock Auctions as he talks about the latest in the markets and more. Established in 1995, Western has grown into a multi-generational family-owned and operated business and stands as a symbol of tradition, excellence, and a deep-rooted passion for the …
Mar 23
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Dr. Derrell Peel, who breaks down the latest Cattle on Feed report and what it signals for the cattle market moving forward. A Report Shaped by Weather Disruptions Peel says the latest numbers came in mostly steady, but not without some unusual …
Mar 19
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays spoke with Dr. Rosslyn Biggs, extension veterinarian with Oklahoma State University, about the growing concern surrounding the Asian longhorned tick and the disease risks it brings to cattle producers in Oklahoma. A New Tick Moving into Oklahoma Dr. Biggs says this invasive pest has …
Mar 18
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays spoke with Dr. Kathy Simmons, Chief Veterinary Officer with the National Cattlemen’s Beef Association, about the growing threat of insect-borne diseases in the cattle industry—especially the New World screwworm—and what producers need to be thinking about moving forward. A Growing Challenge from Insect-Borne Diseases …
Mar 17
In today’s beef buzz, senior farm and ranch broadcaster Ron Hays dives into the latest meat demand trends with Dr. Glynn Tonsor, professor at Kansas State University and lead researcher for the Meat Demand Monitor. As we navigate the early months of 2026, Dr. Tonsor breaks down recent shifts in consumer behavior and what a …
Mar 11
Record-high cattle prices are creating both opportunity and challenges across the industry, according to Scott McCornack of National Livestock. Speaking with Ron Hays on today’s Beef Buzz, McCornack said the first quarter of 2026 has brought unprecedented momentum to the cattle markets, particularly for cow-calf producers marketing calves through the Oklahoma National Stockyards. “The price …
Mar 10
In today’s Beef Buzz, senior farm and ranch broadcaster Ron Hays speaks with Erin Borror, Vice President of Economic Analysis with the U.S. Meat Export Federation, about the ongoing challenges surrounding U.S. beef exports to China. As the industry approaches the one-year anniversary of losing export access, Borror says the situation highlights just how unusual …
